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Eugene School District 4J

Equity. Excellence. Innovation.

Creating Accessible Website Content

🌐 How to Create Accessible Website Content (Quick Guide)

1. Use Headings to Organize Content

  • Use real headings (H1, H2, H3) — don’t just bold text
  • Keep sections short and clearly labeled

👉 This helps screen readers and makes pages easier to scan


2. Write Descriptive Links

  • ❌ “Click here”
  • ✅ “View the field trip form”

👉 Users should know where a link goes without clicking it

Note: Our website platform Smartsites enforces this.


3. Add Alt Text to Images

  • Add a short description to every meaningful image
  • Skip alt text only for decorative images

👉 Example: “Students working together on a science experiment”

Note: Our website platform Smartsites enforces this.


4. Make Videos Accessible

  • Add captions to all videos
  • If possible, include a transcript

👉 Captions help everyone—not just people with hearing loss


5. Use Real Text (Not Images of Text)

  • Don’t upload flyers or PDFs that are just pictures
  • Make sure text can be selected and read

👉 Screen readers can’t read images of text


6. Keep Layout Simple and Consistent

  • Use the same structure across pages
  • Avoid clutter, too many colors, or fancy fonts

👉 Simple = easier for all users to navigate


7. Use Lists and Tables Properly

  • Use bullet/numbered list tools (don’t type dashes manually)
  • Add headers to tables

👉 This allows assistive tech to read content correctly


8. Check Color Contrast

  • Use dark text on a light background (or vice versa)
  • Avoid light gray text or color-only meaning

👉 People need to be able to read content clearly

Note: Our website platform Smartsites enforces this.


9. Use Clear, Simple Language

  • Keep sentences short
  • Avoid jargon when possible

👉 Helps all readers, including those using assistive tech


✔️ Quick Checklist

Before publishing, ask:

  • Are headings used correctly?
  • Do links make sense on their own?
  • Do images have alt text?
  • Are videos captioned?
  • Is everything readable (not an image)?
  • Is the page simple and consistent?